Wilbur F. Young and his team
In those days, if a horse had stiffness or soreness, a common procedure was to "blister" the skin using an acidic or otherwise caustic agent. The blistered skin would cause blood to flood the area, speeding recovery of the muscles and connective tissues underneath. This was a harsh measure and often very uncomfortable for the horse. It would also necessitate two to three days of recovery. Mary Ida and Wilbur disapproved of this practice. Mary Ida decided there must be a smarter, more humane way. She then took special care to formulate a time honored blend of aromatic and essential oils that remain a family secret to this day. They named it Absorbine Liniment.
Wilbur started using it on his team and bringing cases with him to sell on his route. People loved it because it was humane, and also because it eliminated the two to three days that it took to recover from the blistering. People could now just apply Absorbine Liniment and relieve pain in fatigued muscles and joints, without the down time from blistering.
Absorbine Veterinary Liniment 1892
Soft tissue management has always been a major use of liniment, but Absorbine soon became known as a medicine chest in a bottle because it has powerful antiseptic properties that help prevent bacterial and fungal infections. Farmers learned that Absorbine helped to prevent rain-rot, summer itch, tail itch and minor skin infections that are common in horses. There is a recipe right on the bottle for making a body wash for your horse that refreshes, disinfects and washes away sweat and grim from hard working horses. The product caught on quickly, and the business grew. Today, Absorbine Veterinary Liniment is sold online, in tack shops across America and around the world in the classic ochre colored bottle.
The combined effect of our liniment and the act of rubbing it onto the horse by hand creates a special synergy. The physical action of the rubbing accelerates the blood flow even more, helping the body heal itself. As an added benefit, when you rub down the horse, you are touching every part of the legs, observing any bumps, heat, swelling etc. This proven hands-on style of horse management is practiced by farriers and horse health experts around the world. They know the best way to treat any ailment is to know about it early, before it causes a domino effect on the horses health.
Applying Absorbine By Hand
After Absorbine became widely available across America, farmers realized that the same liniment that helped their horses also helped their own aches and pains. Seeing the need, Wilbur and Mary Ida’s son Wilbur II suggested a version for people. In 1904 Absorbine Jr. was introduced, named after Wilbur Jr.
Absorbine Jr. 2010
Absorbine was invented because of the compassion for horses that Wilbur and Mary Ida Young felt. They believed that although the horse was a "means to an end" for most people, they also needed to be treated humanely in return for all of their hard work. A happy healthy horse is going to work more efficiently and require less care. The old saying is still true-- an ounce of prevention is worth a pound of cure!
Mary Ida's Suffolk Horse 1916
Absorbine, Absorbine Jr., Hooflex, UltraShield and ShowSheen are registered trademarks of W.F. Young, Inc.
